Creating an Advertisement
Ready to complete the Creating an Advertisement assignment? There are three components: a product name and description, copy for the ad, and a recording. To help you break it down, see these pointers.
Advertising Techniques
The goal of advertising is to get consumers to buy products. This slideshow shares several common advertising techniques. And if you're curious to know more about persuasive techniques, watch this video to learn about pathos (emotion), logos (logic), and ethos (credibility/character) and how they influence advertising.
How to Write a News Story
In this unit, you are asked to write a news story about a painting for the Original Writing assignment. This PDF file gives you several details about the 5Ws and an H, the inverted pyramid, and how to write a lead. Just add your own creativity! And if you need to see some examples of news stories, see this handout.
Graphic Organizers
There are lots of ways to brainstorm and organize your ideas when writing. One way to brainstorm details for your Original Writing assignment is by using the 5Ws & An H Chart. Another way to brainstorm and organize your ideas is to use Spider Notes. A third way is the Inverted Pyramid. Try one out for a structured piece!
Strong Word Choice
One of the goals of this class is to use strong words in your writing. Check this list out for more assistance with using powerful and vivid words.
Connotation vs. Denotation
This assignment asks that you look at a pair of words, use them both in sentences, and explain the difference between the two. View this document for help tackling this assignment.
Review Sheet for Exam
Here's a handy document to help you review for the Mass Media: Advertising Unit Exam.